diff --git a/Cargo.lock b/Cargo.lock
index 5ddca15d..642af157 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -1699,6 +1699,7 @@ dependencies = [
  "nostr-types",
  "parking_lot",
  "rand 0.8.5",
+ "regex",
  "reqwest",
  "rusqlite",
  "serde",
diff --git a/Cargo.toml b/Cargo.toml
index 5d17cc77..a52ec025 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -26,6 +26,7 @@ linkify = "0.9"
 nostr-types = { git = "https://github.com/mikedilger/nostr-types" }
 parking_lot = "0.12"
 rand = "0.8"
+regex = "1.7"
 reqwest = { version = "0.11", features = ["json"] }
 rusqlite = { version = "0.28", features = ["bundled", "chrono", "serde_json"] }
 serde = { version = "1.0", features = ["derive"] }
diff --git a/src/ui/feed.rs b/src/ui/feed.rs
index 90ba1f8b..0ba55df0 100644
--- a/src/ui/feed.rs
+++ b/src/ui/feed.rs
@@ -9,7 +9,7 @@ use egui::{
     TextEdit, Ui, Vec2,
 };
 use linkify::{LinkFinder, LinkKind};
-use nostr_types::{EventKind, Id, PublicKeyHex};
+use nostr_types::{Event, EventKind, Id, IdHex, PublicKeyHex, Tag};
 
 struct FeedPostParams {
     id: Id,
@@ -344,6 +344,8 @@ fn render_post_actual(
 
     let reactions = Globals::get_reactions_sync(event.id);
 
+    let tag_re = app.tag_re.clone();
+
     // Person Things we can render:
     // pubkey
     // name
@@ -476,7 +478,9 @@ fn render_post_actual(
                     });
                 });
 
-                render_content(ui, &event.content);
+                ui.horizontal_wrapped(|ui| {
+                    render_content(app, ui, &tag_re, &event);
+                });
 
                 // Under row
                 if !as_reply_to {
@@ -540,12 +544,58 @@ fn render_post_actual(
     }
 }
 
-fn render_content(ui: &mut Ui, content: &str) {
-    for span in LinkFinder::new().kinds(&[LinkKind::Url]).spans(content) {
+fn render_content(app: &mut GossipUi, ui: &mut Ui, tag_re: &regex::Regex, event: &Event) {
+    for span in LinkFinder::new()
+        .kinds(&[LinkKind::Url])
+        .spans(&event.content)
+    {
         if span.kind().is_some() {
             ui.hyperlink_to(span.as_str(), span.as_str());
         } else {
-            ui.label(span.as_str());
+            let s = span.as_str();
+            let mut pos = 0;
+            for mat in tag_re.find_iter(s) {
+                ui.label(&s[pos..mat.start()]);
+                let num: usize = s[mat.start() + 2..mat.end() - 1].parse::<usize>().unwrap();
+                if let Some(tag) = event.tags.get(num) {
+                    match tag {
+                        Tag::Pubkey { pubkey, .. } => {
+                            let pkhex: PublicKeyHex = (*pubkey).into();
+                            let nam = match GLOBALS.people.blocking_write().get(&pkhex) {
+                                Some(p) => match p.name {
+                                    Some(n) => format!("@{}", n),
+                                    None => format!("@{}", GossipUi::hex_pubkey_short(&pkhex)),
+                                },
+                                None => format!("@{}", GossipUi::hex_pubkey_short(&pkhex)),
+                            };
+                            if ui.link(&nam).clicked() {
+                                set_person_view(app, &pkhex);
+                            };
+                        }
+                        Tag::Event { id, .. } => {
+                            let idhex: IdHex = (*id).into();
+                            let nam = format!("#{}", GossipUi::hex_id_short(&idhex));
+                            if ui.link(&nam).clicked() {
+                                GLOBALS.feed.set_feed_to_thread(event.id);
+                                app.page = Page::FeedThread;
+                            };
+                        }
+                        Tag::Hashtag(s) => {
+                            if ui.link(format!("#{}", s)).clicked() {
+                                app.status = "Gossip doesn't have a hashtag feed yet.".to_owned();
+                            }
+                        }
+                        _ => {
+                            if ui.link(format!("#[{}]", num)).clicked() {
+                                app.status =
+                                    "Gossip can't handle this kind of tag link yet.".to_owned();
+                            }
+                        }
+                    }
+                }
+                pos = mat.end();
+            }
+            ui.label(&s[pos..]);
         }
     }
 }
diff --git a/src/ui/mod.rs b/src/ui/mod.rs
index 6b7c0b74..22c53c02 100644
--- a/src/ui/mod.rs
+++ b/src/ui/mod.rs
@@ -18,7 +18,7 @@ use egui::{
     ColorImage, Context, ImageData, Label, RichText, SelectableLabel, Sense, TextStyle,
     TextureHandle, TextureOptions, Ui,
 };
-use nostr_types::{Id, PublicKey, PublicKeyHex};
+use nostr_types::{Id, IdHex, PublicKey, PublicKeyHex};
 use std::collections::HashMap;
 use std::time::{Duration, Instant};
 use zeroize::Zeroize;
@@ -89,6 +89,7 @@ struct GossipUi {
     person_view_pubkey: Option<PublicKeyHex>,
     avatars: HashMap<PublicKeyHex, TextureHandle>,
     new_relay_url: String,
+    tag_re: regex::Regex,
 }
 
 impl Drop for GossipUi {
@@ -161,6 +162,7 @@ impl GossipUi {
             person_view_pubkey: None,
             avatars: HashMap::new(),
             new_relay_url: "".to_owned(),
+            tag_re: regex::Regex::new(r"(\#\[\d+\])").unwrap(),
         }
     }
 }
@@ -291,6 +293,10 @@ impl GossipUi {
         )
     }
 
+    pub fn hex_id_short(idhex: &IdHex) -> String {
+        idhex.0[0..8].to_string()
+    }
+
     #[allow(dead_code)]
     pub fn pubkey_long(pubkey: &PublicKey) -> String {
         let hex: PublicKeyHex = (*pubkey).into();